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Enterprises using software solutions, like CRM to analyse information about clients for marketing purposes

Enterprises using software solutions, like CRM to analyse information about clients for marketing purposes

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Indicators

Analysis

In 2010, 18% of the enterprises in the EU-27 used software solutions to analyse information about clients for marketing purposes. Among EU-27 countries, Austria and Belgium stand out with 29% and 28% respectively. At the other extreme there are countries like Hungary and Estonia that do not reach 10%. Spain stands 2 percentage points above the EU27 average, recording greater growth than other countries alike.

  

Datasheet

Source

Entidad: 
Eurostat
Informe: 
Eurostat ‘Information Society Statistics’
Frecuencia: 
Annual
Descripción

Number of enterprises, expressed as a percentage of the total, using software solutions, like CRM to analyse information about clients for marketing purposes

Período
2007 - 2010
Observaciones

Last update: February 2011
 
Data provided to Eurostat by the competent authorities of the Member States (Eurostat: Statistical Office of the European Communities responsible for providing the European Union with statistical information at European level and promoting the harmonisation of statistical methods across the Member States).
The sample is composed of enterprises with ten or more employees.